Translating Spotify's Success to Other Industries
How to craft success?
More detailed information
In this keynote Renout explores the powerful strategies that have made Spotify a leader in the music industry. He delves into the specifics of their subscription model, personalized algorithms, freemium business model, and their guiding light - the North Star Metric.
Primary focus will be to show how these successful strategies can be adapted and applied to a variety of other industries. Whether you're in retail, hospitality, or tech, there's a wealth of insight to be gained from Spotify's innovative approach.
Take this opportunity to discover new strategies and redefine success in your own field.
No, this is not another keynote speaker that talks Metaverse, Web3.0 nor is it about NFTs. This is about future-proof but pragmatic data-driven approaches that work today. This is a talk Google, Facebook and your media agency will not want you to follow. It's about becoming data-driven? How to mine data as the new gold as you manage the next wave of privacy revolutions beyond what the law is instructing us. Want to find out how a major bike manufacturer created a hybrid ecosystem as they leveraged their digital dominance for the benefit of both their resellers and themselves? And how about making a dress part of your attribution model? Filled with real-life examples that have shown their value and proven to work the sessions are filled with mechanics and tactics that are applicable across industries. Prior to founding GrowthAgent, Renout was a founding employee of salesforce.com in Belgium over 13 years ago, and prior to that played a key leadership role in growing Dell both in Belgium and in EMEA. Today Renout is the Managing Partner of GrowthAgent - the martech agency within Duvalunion.com, and the author of Obsessed - a best seller that touches upon the new paradigm Customer Data Platforms bring as a technology concept.
Renout van Hove
Multipotentialite, co-Author of #Obsessed - Founder of Growthagent.eu, finds himself comfortable at the intersection of Advertising, Data ecosystems, Privacy and Technology