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Translating Spotify's Success to Other Industries

How to craft success?

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In this keynote Renout explores the powerful strategies that have made Spotify a leader in the music industry. He delves into the specifics of their subscription model, personalized algorithms, freemium business model, and their guiding light - the North Star Metric. 

Primary focus will be to show how these successful strategies can be adapted and applied to a variety of other industries. Whether you're in retail, hospitality, or tech, there's a wealth of insight to be gained from Spotify's innovative approach. 

Take this opportunity to discover new strategies and redefine success in your own field.

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No, this is not another keynote speaker that talks Metaverse, Web3.0 nor is it about NFTs. This is about future-proof but pragmatic data-driven approaches that work today. This is a talk Google, Facebook and your media agency will not want you to follow. It's about becoming data-driven? How to mine data as the new gold as you manage the next wave of privacy revolutions beyond what the law is instructing us. Want to find out how a major bike manufacturer created a hybrid ecosystem as they leveraged their digital dominance for the benefit of both their resellers and themselves? And how about making a dress part of your attribution model? Filled with real-life examples that have shown their value and proven to work the sessions are filled with mechanics and tactics that are applicable across industries. Prior to founding GrowthAgent, Renout was a founding employee of in Belgium over 13 years ago, and prior to that played a key leadership role in growing Dell both in Belgium and in EMEA. Today Renout is the Managing Partner of GrowthAgent - the martech agency within, and the author of Obsessed - a best seller that touches upon the new paradigm Customer Data Platforms bring as a technology concept.

Renout van Hove

Multipotentialite, co-Author of #Obsessed - Founder of, finds himself comfortable at the intersection of Advertising, Data ecosystems, Privacy and Technology

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