The Meaningful Organisation

Moving beyond profit

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Milton Friedman declared in 1970 that “The Social Responsibility of Business is to Increase its Profits”. This business imperative has become outdated as today’s business leaders steer their organizations beyond profit. We need to think about topics like sustainability, diversity, giving back, etc. 


Organizations are taking up a bigger role in society and pursue a purpose. Not answering the meaningful call of duty could risk organizations losing on two fronts: customers & employees will lose interest and switch to more purpose-driven alternatives.

About 

Dado is a founding partner at the transformation advisory firm Scopernia, and co-founder of startups Social Seeder and Speakersbase, giving more than 100 speeches a year on topics as digital transformation, innovation and ecosystem thinking. Dado studied Communication & Computer Sciences at the University of Ghent and is a published author of 3 business books: "Digital Transformation" (2014) with Jo Caudron, "Corporate Venturing" (2018) with Omar Mohout and "Metasystems" (2020) with Nils van Dam. Dado actively helps organisations with their innovation vision and strategy. As a member of the strategy committee of leading fashion group Chalhoub Group in Dubai he often spends time in the Middle East and Asia.

Dado Van Peteghem

Leading expert in the digital sector, frequent speaker, author and entrepreneur.

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