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The Future of Mobility

You’re gonna need a bigger boat.

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In “The Future of Mobility – You’re Gonna Need a Bigger Boat,” Geert Martens explores how evolving mobility needs and groundbreaking technologies are revolutionizing personal transportation and reshaping the entire mobility ecosystem.


Geert examines the transformative power of ACES—Autonomous, Connected, Electrified, and Shared mobility solutions—and their role in meeting shifting market demands and regulatory pressures. Moving beyond the buzz around electrification and autonomous technologies, he highlights the deeper disruptions driven by the sharing economy and advanced energy systems.


As society evolves, mobility preferences are set to change dramatically, becoming LSD: Less, Smarter, and Deliberate. People will increasingly question the necessity of movement and carefully consider how and why they travel. In this new landscape, success lies in designing solutions that prioritize evolving customer needs over mere technological innovation.


With practical insights, real-world examples, and case studies from major mobility players like My Way, D’Ieteren, ALD Automotive, and STIB/MIVB, this keynote provides a clear vision for navigating the turbulent waters of the mobility revolution. To thrive in this future, you’re gonna need a bigger boat—and Geert Martens shows you how to build it.

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Keynote by 

Geert Martens, CX Enthusiast at XPRNC, brings over 20 years of expertise in customer experience, digital transformation, CRM, and customer-centric cultures.


He specializes in customer experience transformation, helping companies create personalized hybrid experiences that integrate physical, digital, human, and AI interactions.


With a focus on mobility and finance, Geert has worked with leading companies like My Way, D’Ieteren, ALD Automotive, STIB/MIVB, Belfius, KBC and NN Belgium. He has held senior roles at Ngage, Duval Union and 4C Consulting (Salesforce).


Next to his consulting work, Geert shares his passion and expertise as a keynote speaker and lecturer. Outside of work, Geert enjoys family time, traveling, and supporting his son Quinze, a football player for Club Brugge.

Geert Martens

CX Enthusiast with a soft spot for digital and CRM. Soccer dad & petrol head.

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