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The Age of Relevance

Creating experiences that are hyper relevant, Instagram-able and memorable

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The speed of technological change and the constant shifts in consumer wishes and needs make it increasingly hard for companies to be… and to stay relevant. It’s time to get close to your customers of today - and those of tomorrow – if you want to stay on top of your game!

In this talk you will learn how you can benefit from extreme customer centricity to create hyper relevant, differentiating, Instagram-able and memorable experiences for your current customers, while at the same time already creating and piloting the experiences of tomorrow. 

Walk away challenged and inspired to do things differently. The presentation is full of examples from companies from around the world, strategy frameworks and practical tips on how to listen to your customers, to upgrade your customer experience and to reinvent your value proposition and business model.

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With 100 talks every year, Tom De Ruyck’s keynotes have inspired professionals across the globe to future-proof their business and ways of working. He has spoken in more than 50 countries and on 6 continents at major marketing, technology, customer experience and consumer insights events. 

Next to being Chief Growth Officer and Partner at global consultancy Human8, Tom is a teaching Professor at IESEG School of Management in Paris. He is co-author of 'The Consumer Consulting Board' and published over 80 papers and articles in academic journals and business magazines. 

Tom was awarded for his work many times, amongst others by the American Marketing Association, the CMO Council Asia and ESOMAR.

Tom De Ruyck

Tom’s talks will challenge your thinking and spark your view on the future of business & customer experience in this dynamic and high-tech world.

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