The $2 Billion Mindset: How to Master Sales and Thrive as a Founder
Overcome your fear of selling and embrace a simple, repeatable approach to customer engagement that will help you grow your business with confidence
More detailed information
Key Takeaway:
Overcome your fear of selling and embrace a simple, repeatable approach to customer engagement that will help you grow your business with confidence, making this an essential survival skill for founders.
Audience/Context:
Best suited for entrepreneurial audiences, including startup and innovation events.
Many founders love building their products but struggle when it comes to selling them. Sales feels uncomfortable, overwhelming, or even terrifying. Yet as Peter Drucker famously said, “Nothing happens until somebody sells something.” Without sales, even the best product can’t survive.
In this keynote, Zoltan Vardy shares his personal journey from a young professional who dreaded selling to closing $2 billion in B2B deals as a C-suite executive, entrepreneur, and advisor. His story proves that you don’t need to be a “natural salesperson” to succeed—you just need to shift your mindset and apply the right principles. Drawing on case studies from over 200 startups he has mentored and the principles in his book The Launch Code, Zoltan reveals three powerful lessons that can turn even the most sales-averse founders into confident closers.
He shows how mastering sales is not only the fastest path to revenue growth but also the key to building a long-term, sustainable business.
The Payoff: Participants will walk away with:
A new perspective on sales — seeing it as helping customers, not pushing products.
A practical roadmap — three principles you can apply immediately to win more deals.
The confidence to sell — even if it feels unnatural today, so you can scale the business you imagine tomorrow.
This keynote is designed to give founders both the tools and the belief they need to embrace sales as a core part of their entrepreneurial journey.
Workshop Extension: This keynote can be paired with a hands-on workshop where founders apply The Launch Code sales principles to their own business, ensuring immediate impact and measurable progress.
by
Zoltan Vardy is a B2B sales strategist, author, and keynote speaker who draws on 30 years of experience as both a senior executive and entrepreneur to help corporate leaders rethink sales-driven growth and leadership.
He’s closed $2 billion in sales as Senior Vice President of Global Sales at NBC Universal and regional CEO of ProSiebenSat1 Media in CEE, and has guided 200+ startups in 26 countries to scale faster using The Launch Code, his proprietary B2B sales framework.
Zoltan shows how entrepreneurial principles cut through corporate complexity and sharpen execution, while sales fundamentals remain essential even in the age of AI.
Known for his engaging, practical style, he educates and inspires executives to act with clarity, navigate uncertainty, and achieve lasting results.
B2B sales strategist and author who empowers organizations to adopt entrepreneurial principles that cut complexity, sharpen execution, and accelerate growth.
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