As marketeers we influence the choices people make. In these times of massive pollution, climate destress and biodiversity loss this is a huge responsability. Every campaign we make is a statement for the society we choose. One with plastic waste and animal suffering or one with florishing wildlife and breathable clean air. However, we need big strong companies and brands to make a sustainable lifestyle easier. And so I am fascinated by whatever works to make our planet healthier and our people happier. I like to advocat people that annoy us, brands that have smart solutions and methods that ease the transition to a sustainable society that gets everyone on board.