Stop Convincing
How you help customers and consumers to adopt sustainable choices
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Sustainability communication is failing. Governments and companies focus almost exclusively on why and not how.
Those who really want to take stakeholders to a sustainable future must focus on how.
In this keynote Wannes shows how 7 punishing tactics from marketing and behavioral economics can make all the difference.
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As marketers, we influence the choices people make. In these times of massive pollution, climate distress, and biodiversity loss, this is a huge responsibility. Every campaign we create is a statement about the society we want to build—one filled with plastic waste and animal suffering, or one with flourishing wildlife and clean, breathable air.
However, we need strong, visionary companies and brands to make a sustainable lifestyle easier for everyone. That's why Wannes is fascinated by anything that works to make our planet healthier and our people happier.
He advocates for people who challenge us, brands with smart solutions, and methods that ease the transition to a sustainable society—one that includes everyone.
Climate activist with marketing as a weapon of change
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