Selling Smarter: Building an Augmented Sales Team
Rethinking Growth in an AI-Native Commercial World
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Sales is no longer about managing a pipeline — it’s about navigating an adaptive network of conversations, signals, and intent.
This keynote explores how AI is redefining sales with real-time personalization, predictive insights, and autonomous agents that work 24/7 across channels. It breaks down the strategic implications of hybrid sales teams where human insight and AI precision work side-by-side.
From voice-based lead generation to quantum-informed pricing and bio-complex product storytelling, this session unveils the new architecture of growth where responsiveness, trust, and intelligence drive commercial success.
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Bert Van Wassenhove is a seasoned technology strategist with a track record of turning breakthrough ideas into market-ready businesses. With over two decades of experience at the intersection of innovation, venture building, and commercialization, he helps organizations navigate the waves of digital, AI, and deep tech disruption.
Bert has played a pivotal role in launching and scaling high-tech products in fields ranging from enterprise SaaS and artificial intelligence to sustainability-driven innovation and next-gen retail. His hands-on experience spans corporate innovation labs, venture studios, and growth-stage startups, giving him a rare ability to translate abstract technologies into actionable commercial strategies.
As a keynote speaker, Bert delivers high-impact insights on how technology and specifically AI are redefining customer relationships, including branding, sales, and product design. His talks offer more than trend analysis — they provide a practical framework for how businesses can embed intelligence into their customer relationships, operating models, and go-to-market execution.
Always grounded in real-world experience, Bert is a trusted voice for leaders seeking clarity, confidence, and competitive advantage in a rapidly shifting landscape.
Strategic Technologist - Venture Builder - Keynote Speaker on AI, Emerging Tech & Go-to-Market Innovation
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