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SCALE vs SOUL: How to Win When Everyone Plays AI

Balancing exponential tech with essential humanity

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In an era where AI scales faster and thinks quicker, the question isn’t just what machines can do, but what we as humans and organisations uniquely bring to the table.


How can we harness AI’s 100x power without losing our human touch? What truly sets us apart from machines, and how do we build organizations that SCALE without losing SOUL?


Technology moves business. Soul moves people. The future belongs to those who understand and embrace both. Will you be one of them?

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Dado was born in the 80’s and raised with a Gameboy in hand 🎮, fueling his lifelong passion for technology, a passion he turned into his work.


He studied Computer Sciences at the University of Ghent and has been helping organisations define their digital innovation vision and strategy for over 15 years. He has been involved in multiple international companies, startups and advisory boards.


Today, Dado is a published author of 5 business books on the rise of technology, guest professor in business schools and a public speaker on the topic.


As a proud father of three Gen Alpha kids, he keeps a finger on the pulse of everything tech-related, shaping the future of work and play.


Dado Van Peteghem

Leading expert in the digital sector, frequent speaker, author and entrepreneur.

Inspire growth and drive change - #1 speaker agency

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