People are more occupied with sustainability than ever before. Together with health & happiness and inclusivity & diversity, sustainability is a powerful aspiration that defines consumer behaviour. This talk motivates how companies & brands can play into these aspirations.

According to a 2021 global study by NielsenIQ, 61% of the respondents agreed that environmental issues are having an adverse effect on their current and future health.

The talk contains three unique messages:

1. Self-actualisation needs: People want to become the best version of themselves. Driven by these aspirations, people are looking at companies and brands to help them. Today, consumers will choose those brands that have similar values as they themselves have.

2. Health & self-care trends: In their quest to be(come) healthy & happy, we see various trends arise that companies and brands can play into. The sustainability trend, called Ecotional or Planet Health, plays an important role in this. Nature nurtures and that’s exactly why we need need to nurture our planet.

3. Customer Transformations: As a marketeer, you can play into these behavioural evolutions and contextual drivers by optimising your customer experience to the next level. This talk explains with an easily applicable model how customer experience could contribute to customers feeling better, healthier and even happier. Such a marketing strategy is not only meaningful also very sustainable.

The expected outcome: The audience will feel motivated by the many relevant examples transforming their customers' world. It brings additional insight into why sustainability is that important for them. The talk also brings tangible tools that people can put into practice right away.