How to scale your business to your first million euro in revenues

Véronique talks about the three things you need in order to scale your business to your first million euro in revenues. She developed a methodology, called the 3M-roadmap with M standing for Mindset, Manpower ('mensen') and Means ('middelen').
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In order to get out of the deadzone, the phase in which your business and revenues solely or mainly depend on you as a founder and in which you risk getting stuck if you don't start working on instead of in your company, you need a 3M- roadmap. The right (growth) Mindset, the right and enough Manpower and the necessary financial Means will help you to aim higher, promote yourself from founder to business leader and to grow faster.
Based on her book 'The one million euro woman', Véronique explains which barriers to growth withhold (female) entrepreneurs from scaling their business and firing themselves as Jill of all trades. More importantly, she digs into how you can overcome these barriers by planning your growth, (re)focus what you offer and gain control over your most precious asset as an entrepreneur, your time.
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She started her first real business at the age of 50, after spending 14 years exchanging her marketing expertise for income. During that time, she successfully launched, managed, and reorganized marketing departments and teams, ranging from 4 to 40 people, across a diverse range of local and international businesses and sectors.
Embracing the unknown, she ventured into wholesale food by starting her own business. Along the way, she encountered—and learned from—nearly every common entrepreneurial pitfall, regardless of age or experience. After three years, she sold her start-up and began reflecting on why so many female entrepreneurs unknowingly hinder the growth of their businesses.
Her research into this issue led her to create a women-only accelerator program and to write her first book, *The One Million Euro Woman*, developed in close collaboration with UCLL (KULeuven), where she is a lecturer in marketing, entrepreneurship, and leadership skills.
Today, she speaks on topics such as scaling businesses, overcoming self-limiting beliefs, and developing strong leadership skills.
Serial entrepreneur, scaling & fundraising coach, author 'De vrouw van 1 miljoen', lecturer marketing & entrepreneurship and researcher female entrepreneurship
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