How to overcome self-limiting beliefs?
We impose unnecessary and unjustified restrictions on ourselves which have no other proof than what we make ourselves believe. Self-limiting beliefs prevent us from growing as a person, as a professional, as a business founder or owner.
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According to the U.S. National Science Foundation, our brain produces 50,000 thoughts daily. A hallucinatory 95% of them return every day. You are the one who decides which of those thoughts involve an "I can" or "I can't.
The thoughts you choose become your beliefs and those beliefs color your mindset.
Your mindset, in turn, guides your behaviour, and what you do shapes your reality.
Self-limiting beliefs are pernicious, they feed your self-doubt and undermine your self-confidence. Worse, they slow you down and in the worst case they hold you back, causing you to miss opportunities and business progress. The good news is you can intervene and learn how to take control over your thoughts and resulting self-limiting beliefs.
Véronique tells a thing or two on how to tackle self-limiting beliefs.
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She started her first real business at the age of 50, after spending 14 years exchanging her marketing expertise for income. During that time, she successfully launched, managed, and reorganized marketing departments and teams, ranging from 4 to 40 people, across a diverse range of local and international businesses and sectors.
Embracing the unknown, she ventured into wholesale food by starting her own business. Along the way, she encountered—and learned from—nearly every common entrepreneurial pitfall, regardless of age or experience. After three years, she sold her start-up and began reflecting on why so many female entrepreneurs unknowingly hinder the growth of their businesses.
Her research into this issue led her to create a women-only accelerator program and to write her first book, *The One Million Euro Woman*, developed in close collaboration with UCLL (KULeuven), where she is a lecturer in marketing, entrepreneurship, and leadership skills. In 2025, she published "De Vrouw van 10 Miljoen – Vermogensgids", a financial guide empowering women to transform their businesses into wealth-generating assets and achieve financial independence.
Today, she speaks on topics such as scaling businesses, overcoming self-limiting beliefs, and developing strong leadership skills.
Serial entrepreneur, scaling & fundraising coach, author 'De vrouw van 1 miljoen', lecturer marketing & entrepreneurship and researcher female entrepreneurship
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