How to be(come) a sage leader?
Male leadership is associated with words like strong, dominant, assertive, competitive. Female leadership is associated with words like emotional, empathetic, compassionate, collaborative, intuitive. But what about sage leadership?
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Véronique introduces a new way to look at leadership by using masculine and feminine as approaches instead of male and female.
Feminine does not equal women and masculine does not equal men. No woman is exclusively feminine and no man is exclusively masculine. We all have a mixture of masculine and feminine perspectives, values and behaviours. Women can operate in masculine ways and men can operate in feminine ways.
What if we understood the difference between the masculine and feminine approach and know how to leverage both. What if we could move along a wide span from masculine to feminine, depending on the circumstance. This would only require recognizing and understanding what is masculine and feminine …
Started her first real business at the age of 50 after having traded marketing expertise time for money during 14 years during which she started up, managed and reorganized marketing departments and teams, ranging from 4 tot 40 people, for a wide variety of local and international businesses and sectors.
She ventured into the unknown by starting up a wholesale food business. She made – all – the first time entrepreneur mistakes one can imagine, irregardless their age. After three years she sold her start-up, wondering why and how too many female entrepreneurs sabotage the growth of their business.
Her research led to the launch of a female-only accelerator programme and a first book ‘The one million euro woman’, in close collaboration with UCLL (KULeuven) where Véronique is a marketing, entrepreneurship and leadership skills lecturer.
She talks about scaling your business, self-limiting beliefs and leadership skills.
Serial entrepreneur, scaling & fundraising coach, author 'De vrouw van 1 miljoen', lecturer marketing & entrepreneurship and researcher female entrepreneurship