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Fuck the System, And Other Bad Ideas For The Future

How Europe Can Become a Real Superpower

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Do you also believe that Europe is burned out? That we are militarily weak, economically stuck in regulations, lacking innovation, and technologically irrelevant? 


In his brand-new keynote, based on his upcoming book, Jo Caudron proves just how wrong that picture is.


After eighty years of dependence on the United States, Europe stands at a crossroads. The war in Ukraine, the rise of China, and America’s retreat from global leadership confront us with the dangers of that dependence. Yet at the same time, they create an unprecedented momentum to reinvent Europe.


Contrary to our collective inferiority complex, Europe possesses enormous strength: economic power, technological expertise, innovation capacity, and the political momentum to act. On top of that, numerous instruments and initiatives are already in place to enable renewed ambitions.


Jo introduces a new innovation paradigm that challenges entrepreneurs, policymakers, and leaders to help build a strong Europe:


  • embracing transition thinking to lead in energy, mobility, housing, and food

  • restoring strategic sovereignty in defense, technology, media, and AI

  • unleashing a new industrial revolution with high-tech, AI, robotics, and reshoring

  • rethinking bureaucracy to accelerate innovation and partnerships, without losing European values

  • building coalitions of the willing within and beyond Europe


This keynote is both a wake-up call and an action plan. 


Jo shows how Europe can, in the coming decade, develop into a true global superpower that finally claims its rightful seat at the geopolitical table. The choices Europe makes today will determine how our economy and society will look tomorrow.

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by 

Jo Caudron is a renowned keynote speaker and author with a digital career spanning almost 30 years. His mantra is: “a strong vision of the future is the ‘why’ of change”.


As the founder of Belgium's first digital agency, Jo has a rich history as a digital entrepreneur. He created over 2 dozen companies, all active in technology, innovation and transformation.


Jo is a transformation strategist, passionate about navigating the impact of technological and societal disruptions. Through his company Scopernia, he has been assisting organizations in all sectors throughout Europe and the Middle-East in understanding how their world is changing and how they can adapt their core business to be ready for the future..


Jo is the author of six books covering diverse transformational topics. In his book, "The World Is Round," he delves into the significant technological and societal challenges facing our world. Many of the scenarios he describes have already come to fruition due to the Corona crisis, climate disasters, and shifting geopolitical landscape.


His latest book, “De Toekomstformule” (The Future Formula), is a comprehensive exploration of the rapid societal, technological, and economic changes and system shocks the world is facing today. The book serves as a blend of a catalog of global trends, personal insights, and a practical framework for envisioning the future. It presents a method to map out the most significant disruptions of tomorrow, and offers a model for finding solutions through sustainable innovation.


Jo's true passion lies in engaging with people and inspiring them with his message of change and optimism. As a keynote speaker, he has shared his insights on hundreds of stages across Europe.


Jo is happily married, has 2 children and 5 cats, and is an avid music enthusiast with a soft spot for complex progmetal.

Jo Caudron

Digital pioneer with a passion for transformation and strategy. Author, advisor and speaker.

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