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F//k the System, And Other Bad Ideas For The Future
How Europe Can Become a Real Superpower
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After eighty years of dependence on the United States, Europe stands at a crossroads. The war in Ukraine, the rise of China, and America’s retreat from global leadership confront us with the dangers of that dependence. Yet at the same time, this creates an unprecedented opportunity to reinvent Europe. Europe possesses enormous strength: economic power, technological expertise, innovation capacity, and the political momentum to act.
Jo introduces a new innovation paradigm that challenges companies, entrepreneurs, policymakers, and leaders to help build a strong Europe:
embracing transitional thinking to lead in energy, mobility, housing, and food
copy-back: restoring strategic sovereignty in defense, technology, media, AI and other key domains
unleashing a new industrial revolution: reindustrialization with high-tech, AI, robotics, localization, ...
the new economics: realizing the costs and benefits of return-on-security
rethinking bureaucracy to accelerate innovation and partnerships, without losing European values
building coalitions of the willing within and beyond Europe
This keynote is both a wake-up call and an action plan. Jo shows how Europe can and must, in the coming decade, develop into a true global superpower that finally claims its rightful seat at the geopolitical table.
Jo Caudron is an internationally acclaimed keynote speaker with more than 30 years of experience on stages across Europe and beyond. Known for his inspiring and provocative storytelling, he weaves together insights on disruption, transformation, and the future of our societies. What began as a focus on digital innovation and technology has evolved into a much broader mission: helping organizations, leaders, and citizens understand how profound societal, economic, and geopolitical shifts are reshaping the world — and how we can turn that uncertainty into opportunity.
With seven books and hundreds of keynotes to his name, Jo blends strategic insight with human storytelling. His talks challenge audiences to think differently, to embrace change with optimism, and to build resilience in turbulent times. Whether addressing CEOs, policymakers, or entrepreneurs, Jo’s message is always clear and energizing: transformation is not just about technology — it’s about imagination, courage, and creating meaningful impact in a rapidly changing world.
Jo's keynotes are also available as interactive workshops aimed at jump-starting your board and C-suite in complex and urgent matters.
Transformation strategist, author, and keynote speaker exploring today’s global challenges - turning uncertainty into the next (European) innovation paradigm.
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