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From Identity to Brand

How to build a personal brand that connects, inspires, and elevates your professional impact

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Personal branding isn’t a modern invention—just ask Leonardo da Vinci. Over 550 years ago, he skillfully positioned himself to win the best commissions. If he could master it then, you can certainly do it now. In this energizing keynote, Céline reveals the three essential elements of personal branding and how you can apply them to build a brand that opens doors.


In today’s world of connection and visibility, people trust people. Whether you're an entrepreneur, consultant, freelancer, or employee, your personal story is a powerful asset. Businesses thrive when their people become recognizable, relatable voices—adding human depth to a brand’s identity.


This keynote offers more than inspiration. With practical tools and real-life success stories, you’ll learn how to:


  • Start from your authentic identity

  • Shape a cohesive and engaging image

  • Define and stick to a clear, compelling narrative


You'll leave with actionable insights to strengthen your visibility, grow your influence, and share your story with confidence. It’s time to turn who you are into a brand that works for you.



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Being an entrepreneur with many years of management experience in various industries, Céline's broad knowledge enriches her professional capabilities. Knowing a little about a lot enables her to effectively moderate interviews, panel discussions, and podcast episodes. While she takes pride in her preparation and organizational skills, Céline admits that she is at her best when she can unleash her spontaneity. She understands that nobody says it’s easy, but also acknowledges that it shouldn't be boring either. 


Céline receives most compliments for her personal style - characterized by a tongue-in-cheek approach - and her ability to mentally store answers and quotes throughout events, seamlessly integrating them into questions or recaps. Nothing escapes her attention, and she ensures that each of her stage guests shines brightly.

Céline Malyster

Allow her to give your event a bit of oomph. Sharp-witted multilingual host and speaker.

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