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From Art Thinking to Game Changing

Many leaders want to change the game of the market in which they are operating and make an impact on society. These challenges require creativity and innovation.

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The playing field of business leaders is becoming more complex and less predictable. Disruptive evolutions are rapidly approaching companies and business leaders are looking for new and different ways to address these challenges. Many leaders want to change the game of the market in which they are operating and make an impact on society. These challenges require creativity and innovation.   

Art is more than an object, a melody or a “performance”. It is also a way of thinking, working and living: an attitude. From the art world, there are cognitive processes and methods that help us not only live and work more creatively and innovatively, but also be radically innovative and transformative.   

Art thinking also teaches us how to deal with uncertainty, ambiguity and helps us to form a picture of the future. Our aim is to anchor art thinking within companies.  

During the presentation or workshop we will zoom in on the concepts of game changing, innovation and creativity. We will also explain how to increase creativity and innovation by learning from the cognitive processes and methods of artists and designers whose core activity is to be creative and innovative. There are more than forty such specific artist characteristics. Depending on the time we have, we will deal with qualities such as imagination, positive belief, visualization, experimenting, research, problem creation, looking for the paradox, observing and making new connections.  

During a keynote or a workshop, all these concepts are explained and deepened through many examples, diagrams, and case studies. The presentations provide new insights, are inspiring, and provide tools so that concepts can later be implemented within the organization.

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Erwin Van den Brande is on a mission to bridge the gap between the cultural and creative realms and the business world. Recognizing that companies face disruptive challenges requiring novel approaches and thinking, he advocates for mutual learning between business leaders and the art world. With a background in economics and experience in various management roles within technology companies, Erwin is also an entrepreneur who has founded multiple start-ups. Since 2010, he has pursued a parallel career as a visual artist, exhibiting his works in Belgium and internationally.

His passion lies in uniting seemingly disparate worlds through art, viewing art as not just a form of expression but also a mindset for living and working. This vision led to the creation of Dual&Day, an initiative focused on facilitating connections between companies and cultural actors through "artification" processes. Erwin and Dual&Day offer a range of services including lectures, workshops, advisory sessions, publications, and concrete artification projects aimed at fostering creative collaborations and innovative thinking within businesses. Through these efforts, Erwin aims to harness the transformative power of art to inspire fresh perspectives and solutions in the corporate world while also enriching artistic endeavors with business insights.

Erwin Van den Brande

Advocate of paradoxes and oxymorons because they provide new insights

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