Design Sustainable Behaviour
Using behavioural science to drive lasting change
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In this keynote, Lien explores the psychology behind sustainable behaviour and how organisations can actively design for it. Through the lens of behavioural science, she reveals why people make the choices they do and how those insights can be applied to inspire real, lasting action.
Participants are introduced to System 1 and System 2 thinking, and learn to identify several key boosters and barriers that influence everyday decision-making. Lien illustrates each concept with real-world case studies from organisations that have successfully applied behavioural insights to shift attitudes and habits toward sustainability.
By translating theory into practical strategies, this session equips audiences to:
Understand what drives (or blocks) sustainable action
Communicate more effectively around sustainable solutions
Overcome resistance and foster motivation
Design behaviourally informed initiatives that stick
Whether you're working in policy, marketing, leadership, or sustainability, this keynote offers actionable tools to move from awareness to impact and to help others do the same.
by
Lien is a futurist, international author and keynote speaker, recognized as one of Belgium’s 40 under 40 and a member of the renowned Explorers Club in New York.
She is co-founder of ELDERS, a change agency helping governments and organizations harness imagination for sustainable transitions.
With a background in creative strategy and sustainability, she has led participatory processes and behavior change projects on urban, regional and national levels.
Beyond ELDERS, Lien is a futures professor and researcher at LUCA School of Arts.
As an avid adventurer and conservation diver, she has crossed the Gobi desert, explored both the Arctic as Antarctica, and swum with whales and orcas.
Her keynotes inspire audiences to rewild ourselves and the planet, and embrace change with courage and active hope.
International author, futurist and keynote speaker on sustainability, hopeful futures & adventuring
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