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Culture by design

Embedding critical thinking for organizational success

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A thriving company culture isn’t a matter of chance—it’s the result of deliberate action. Uncover and address hidden cognitive errors that impact workplace dynamics. This keynote explores how cognitive shortcuts and unconscious patterns shape organizational behavior, from recruitment and decision-making to team collaboration. Gain practical insights to cultivate an innovative culture rooted in critical thinking—one that aligns with your values, avoids mistakes and drives lasting success.


Beneath the surface of every workplace interaction, invisible cognitive patterns shape your organization's future. Consider the manager who unconsciously hires mirror images of themselves, the team rushing to judgment on first impressions, or the persistent "we've always done it this way" mindset. These aren't isolated incidents—they're symptoms of deeper patterns systematically undermining organizational effectiveness.


Through practical examples and evidence-based strategies, discover how to:


  • Design processes that naturally counter cognitive biases

  • Create environments that nurture diverse thinking

  • Build decision-making frameworks promoting objectivity

  • Develop leadership practices that inspire innovation

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Poor decisions cost organizations a lot of money, time, and energy through missed opportunities, failed projects, and flawed strategies.


As a former CEO and strategy consultant, Bart witnessed firsthand how cognitive biases and groupthink can lead to errors at all levels of organizations - from strategic planning to daily operations. Fascinated by this often invisible phenomenon, he dove deep into the science of decision-making and spent months researching how we can overcome these common thinking traps in a professional environment.


Bart's keynotes and workshops draw from cutting-edge decision science and real-world business experience to help teams make better choices and create a culture of clear thinking. Participants leave with applicable tools to enhance both individual and group decisions. The result? Fewer expensive mistakes, better resource allocation, and stronger business outcomes.


When not inspiring organizations through keynotes or consulting, Bart embraces life as a passionate metal music lover, (plus) dad to four children and DIY enthusiast.

Bart Beuten

From blunders to brilliance: outsmarting thinking errors in a professional environment

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