Care for marketing
How to build brands people trust and love
More detailed information
In a world of ad fatigue, cancel culture, and shrinking attention spans, marketers are under pressure to create meaningful, human-centric campaigns that don’t just convert, but connect. This high-energy workshop helps marketing and brand teams apply the CARE Principles to their strategy, storytelling, and daily messaging. Because when you lead with Collaboration, Agility, Reliability & Empathy, marketing becomes more than communication — it becomes a relationship.
Participants will learn to:
Collaborate with customers and communities for co-created value
Use Agility to respond to cultural trends and feedback in real time
Build Reliable brands through consistent tone, values, and trust signals
Craft campaigns rooted in Empathy — not ego — to stand out authentically
This workshop will help your team:
Make your purpose visible and actionable in your content
Avoid generic messaging and connect on a human level
Build long-term brand trust — not just short-term clicks
Ideal for: brand & marketing teams, comms agencies, in-house creatives
by
Isabel is a dynamic growth strategist, driven by a passion for helping organizations transform with purpose, care, and clarity.
But more than anything, she's here to support you. Leveraging her deep expertise and the proven CARE strategic framework, Isabel stands ready to guide your growth at every step.
Isabel’s focus is on guiding leaders and companies to transform in order to perform. Her 20-step program helps leaders create more engagement with today’s diverse and multigenerational teams, and their leadership expectations.
Her clients range from multi-nationals to start-ups in all sectors. Renowned European universities regularly welcome Verstraete as a guest lecturer, where she shares her transformative insights rooted in the CARE Principles, leaving a lasting impact on the minds of tomorrow's leaders.
The CARE Principles– Collaboration, Agility, Reliability and Empathy empower your organization to grow with purpose, care and clarity.
DO YOU DARE to CARE?
Growth strategy expert, keynote speaker, author, and podcast host
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