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Building Value in the Tech-First Era

How AI and Emerging Tech Are Redefining Products, Performance, and the Customer Relationship

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Products are no longer static offerings — they are intelligent systems that live within the customer’s operations, adapt in real time, and deliver continuous value. 


This keynote dives into how AI turns every product into a responsive service layer, creating new expectations around performance, transparency, and co-creation. It challenges companies to rethink what they’re actually selling and how they integrate into their clients’ evolving ecosystems. 


With quantum computing and synthetic biology unlocking new capabilities in design, security, and personalization, this session maps the future of product-market fit in an age where intelligence is embedded by default.

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Bert Van Wassenhove is a seasoned technology strategist with a track record of turning breakthrough ideas into market-ready businesses. With over two decades of experience at the intersection of innovation, venture building, and commercialization, he helps organizations navigate the waves of digital, AI, and deep tech disruption.


Bert has played a pivotal role in launching and scaling high-tech products in fields ranging from enterprise SaaS and artificial intelligence to sustainability-driven innovation and next-gen retail. His hands-on experience spans corporate innovation labs, venture studios, and growth-stage startups, giving him a rare ability to translate abstract technologies into actionable commercial strategies.


As a keynote speaker, Bert delivers high-impact insights on how technology and specifically AI are redefining customer relationships, including branding, sales, and product design. His talks offer more than trend analysis — they provide a practical framework for how businesses can embed intelligence into their customer relationships, operating models, and go-to-market execution.


Always grounded in real-world experience, Bert is a trusted voice for leaders seeking clarity, confidence, and competitive advantage in a rapidly shifting landscape.

Bert Van Wassenhove

Strategic Technologist - Venture Builder - Keynote Speaker on AI, Emerging Tech & Go-to-Market Innovation

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