Beyond the AI Hype: The Proven Sales Principles That Still Win Deals
Strengthen your sales fundamentals and use AI as an accelerator.
More detailed information
Key Takeaway:
Strengthen your sales fundamentals and use AI as an accelerator, not a crutch, so your teams close more deals, shorten sales cycles, and scale smarter, not faster in the wrong direction.
Audience/Context:
Ideal for sales kickoffs, revenue leadership meetings, and cross-functional teams in AI and sales.
AI is transforming sales, promising new efficiencies in prospecting, outreach, and customer engagement. Yet too many organizations treat it as a silver bullet.
The hard truth?
If your sales fundamentals are broken, AI will only help you fail faster. Automating a weak pipeline, unclear value propositions, or inconsistent processes doesn’t fix them; it multiplies the damage.
The cost is missed revenue targets, wasted investment, and teams chasing tech hype instead of building customer relationships.
The solution is to strengthen the foundation first.
Drawing on lessons from his book The Launch Code, case studies from 200 startups in 26 countries, and a 30-year career that includes closing $2 billion in B2B deals as a C-suite executive, entrepreneur and advisor, Zoltan Vardy shows how to build a sales foundation that drives consistent growth.
He brings corporations the lessons learned in the startup world, where agility, experimentation, and relentless customer focus determine survival, and translates them into strategies that work in corporate sales environments.
The Payoff: Your leaders and teams will walk away with:
Proven sales fundamentals – how to sell with clarity, confidence, and customer focus.
Practical strategies to win more deals – build stronger pipelines, shorten sales cycles, and close at higher rates.
A roadmap for scaling revenue – using AI as an accelerator while preserving the human connection that closes deals.
This keynote equips your organization to cut through the AI hype, strengthen its sales fundamentals, and build the confidence to turn digital transformation into revenue and growth.
by
Zoltan Vardy is a B2B sales strategist, author, and keynote speaker who draws on 30 years of experience as both a senior executive and entrepreneur to help corporate leaders rethink sales-driven growth and leadership.
He’s closed $2 billion in sales as Senior Vice President of Global Sales at NBC Universal and regional CEO of ProSiebenSat1 Media in CEE, and has guided 200+ startups in 26 countries to scale faster using The Launch Code, his proprietary B2B sales framework.
Zoltan shows how entrepreneurial principles cut through corporate complexity and sharpen execution, while sales fundamentals remain essential even in the age of AI.
Known for his engaging, practical style, he educates and inspires executives to act with clarity, navigate uncertainty, and achieve lasting results.
B2B sales strategist and author who empowers organizations to adopt entrepreneurial principles that cut complexity, sharpen execution, and accelerate growth.
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