Make it sexy - even when it’s boring

You have to say something-yet no one’s waiting to hear it.
Sustainability, compliance, reorganizations, policy... Important? Absolutely. Attractive? Not so much.

This workshop is for anyone tasked with communicating headache topics and wondering: how do I make this remotely appealing?

An energetic session that helps teams turn dry subjects into ideas people actually respond to.

For whom?

For teams, policymakers, project groups, and internal campaign specialists dealing with topics most people tune out. Think: sustainability, policy, HR, compliance, digital transformation, behavior change, or internal reorganization.
In short: everything that matters, but rarely excites.

Why this matters now

We're drowning in information, formats, buzzwords, and AI-generated content. Everything checks out—but nothing sticks. Urgency is there, but the energy is gone.
At the same time, organizations are expected to speak out on sensitive, complex, or just plain boring topics. The result? Predictable work, made for safety, tailored to no one.
That’s where it goes wrong. Because people don’t respond to logic—they respond to emotion.

That’s why mandatory messaging shouldn’t feel like a mandatory chore. It should be a chance to move people.

We start from frustration (because it’s there), break open the topic using creative frameworks and AI tools, and end with ideas that stick.

What’s the outcome?

A shift in how you think.
From explaining to engaging.
From broadcasting to seducing.
From “I have to share this” to “I want to share this.”
No binders. No post-it walls. Just one hook that lands. Something you can tell, feel, remember.

Workshop – 90 minutes

Energetic, visual, and no-nonsense
For teams who must communicate—but want to connect

What we’ll do

• Arrival – Put the tension on the table
  No round of intros. No rules. We start with recognition.
  Participants literally place their “boring topic” on the table—the one they’re stuck on.
  We say out loud what everyone’s thinking but rarely voices.
  Then we flip the switch: the topic isn’t the problem. It’s how we’re approaching it.

• Part 1 – Why mandatory messaging doesn’t stick
  We break down why so much communication evaporates.
  With sharp examples and familiar fails, participants feel the difference between explanation and emotion. Between understanding and resonance.
  Not a theory block—a mental reset.

• Part 2 – The turning point: from topic to human
  We flip the perspective: not what you have to say, but what the otherneeds to feel.
  With sharp questions, we humanize the topic.
  Here, we introduce AI (BrandYell) as a creative sparring partner—not to do the work for you, but to crack your thinking wide open.
  You’ll feel the energy shift. The resistance, too.

• Part 3 – Creating sticky ideas
  Each team or participant develops one clear concept.
  No plan, no PowerPoint—just one hook. Something alive.
  The goal: to create something people want to share.

• Part 4 – Testing and validating stickiness
  What lingers, and what doesn’t?
  We run each idea through a few simple but sharp tests:
  Would you tell someone else about this? Do you feel something? Is it memorable—or just logical?
  We use BrandYell to assess the idea’s impact and resonance. So you know whether it’ll stick—beyond the workshop.

• Wrap-up – From insight to boldness
  What will you take into tomorrow?
  What will you stop doing?
  We end with one sentence, one decision, or one bold move.

What this workshop leaves behind

No model. No method.
But a shift in thinking and an idea that sticks.
For anyone who knows: there has to be a better way.