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AI-Integration Strategy for Communication Professionals

An introduction to multimodal integration for non-technical working teams

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Generative AI – text, voice, image, video, music - is a set of powerful multi-modal tools that are set to superpower our content development strategies. This is your “stack”.

We look at ChatGPT, MidJourney, Dall-E, 11Labs and HeyGen and see how they combine to augment your internal-external communication, visual storytelling, audio podcasting and social messaging. Whether you’re improving presentations, onboarding or training materials, produce powerful thought leadership content or engaging better with your customer, knowing how AI works and how to use it will give your work an edge. 

PART I: Understanding AI

  • What AI is and how does it work?

  • What tools do what, what are the risks and opportunities?

  • What’s a Mixture of Experts? A Parameter, a Weight, a DAWN, or Running Inference? Understanding terminology and language of right now.

  • Multimodality: text, image, music, voice, video.

PART II: Integrating AI

  • Co-Creating in your team: pulling apart your tasks.

  • The Human skills to augment: empathy, listening, humor, improvisation and creativity.

  • Data safety

  • Externals: auditing your freelancer lineup.

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Speaker, author, trainer and coach, Fiona is a specialist of the Human at Work, leadership and the integration of AI into our working lives. She focuses on positive culture and engagement for large multinationals.

Fiona is the author of the Comic Books for Executive Series and produces a regular podcast and video series called “Working Humans”. Her latest book, “The Handbook for Post-Covid Engagement” won at the UK Business Book Awards and received a Goody Award for thought leadership. Her new book is entitled “AI Powered”, due for release this year.

Fiona spent many years in the corporate space in HR, in the area of internal communications and employee engagement. She has been Creative Lead, Senior Visual Communicator, Innovation Advisor, Explainer and Storyteller for some of the largest multinationals in Europe, in Vienna, London, Budapest, Brussels and Amsterdam. In 2020 she achieved a master’s in business management and AI concentration.

Today, Fiona is a highly effective visual storytelling and stand-up comedian in training. She weaves solid, serious, research-driven advice with laughter and fun, guides for improving our working lives at any organization.

Fiona Passantino

Speaker, author, podcaster, thought leader. Expert on the Human-AI connection: engagement, communication, culture and AI integration.

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