AI & Trust: The New Rules of Magnetic Branding
Succesfull Branding in the Age of Algorithms
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As AI reshapes how organizations communicate, attract, and retain attention, the very essence of branding is evolving from storytelling to system design.
This keynote explores how trust, personalization, and ethical use of technology are becoming core brand assets. It reveals how organizations can move beyond fragmented outreach to create intelligent, adaptive customer ecosystems — powered by AI, but guided by human values.
With early signals from synthetic biology and quantum technology already reshaping narratives around safety, transparency, and sustainability, this talk maps how future-forward branding becomes a strategic driver of growth and loyalty.
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Bert Van Wassenhove is a seasoned technology strategist with a track record of turning breakthrough ideas into market-ready businesses. With over two decades of experience at the intersection of innovation, venture building, and commercialization, he helps organizations navigate the waves of digital, AI, and deep tech disruption.
Bert has played a pivotal role in launching and scaling high-tech products in fields ranging from enterprise SaaS and artificial intelligence to sustainability-driven innovation and next-gen retail. His hands-on experience spans corporate innovation labs, venture studios, and growth-stage startups, giving him a rare ability to translate abstract technologies into actionable commercial strategies.
As a keynote speaker, Bert delivers high-impact insights on how technology and specifically AI are redefining customer relationships, including branding, sales, and product design. His talks offer more than trend analysis — they provide a practical framework for how businesses can embed intelligence into their customer relationships, operating models, and go-to-market execution.
Always grounded in real-world experience, Bert is a trusted voice for leaders seeking clarity, confidence, and competitive advantage in a rapidly shifting landscape.
Strategic Technologist - Venture Builder - Keynote Speaker on AI, Emerging Tech & Go-to-Market Innovation
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