Further developing the intercultural competencies of our leaders is an important part of our Euroports Leadership Programme. We selected The Culture Factor Group to deliver a workshop on understanding and managing cultural differences and their impact on communication and behaviour in our global organisation. The workshop was very impactful and the feedback from the participants overwhelmingly positive (score 4.5/5 in 2024 and 4,8/5 in 2025).

Providing a lay audience with a framework for explaining cultural differences in just 90 minutes is a challenge. Marc Jacobs mastered this perfectly. He crafted an immersive, interactive experience for Luxembourg City’s tour guides that vividly illustrated how cultural environments shape individuals. He showed how this influence affects social organization and everyday interactions, and he highlighted how our ingrained expectations can lead to misunderstandings when engaging with cultures unlike our own. His methodology, emphasizing a global perspective rooted in local context, paired with practical guidance tailored to tour guides’ everyday responsibilities, proved exceptionally valuable.

Mr. Jacobs performance was light-hearted, humorous, and highly engaging, successfully capturing and maintaining the attention of the audience throughout. His insights into cultural diversity were not only thought-provoking but also directly applicable to our client relationship management strategies in a global content.