https://us02web.zoom.us/j/85489323514

🎯 Target group: CEO's, CMO's, Commercial directors, Innovation directors, CDO's

 

Schedule: 

👉 How to build lasting customer relationships within the healthcare industry in a disrupted and hybrid context? By Jozefien De Feyter 

Despite the giant digital leap that was made during COVID, we still see many medical representatives struggling with the ★ implementation of virtual conversations in their daily sales ★ processes.

In the "new normal", many of them would like to go back to face-to-face appointments as soon as possible. However, research has shown that a large proportion of physicians and purchasing managers within hospitals are asking for ★ more digital touchpoints with their consultants ★.

The importance of a structural approach and clear choices within the commercial strategy is obvious.

In this presentation,

➸ Jozefien will address the most common objections and difficulties that KAMs encounter

➸ what the levers are to turn them in a positive direction

➸ the ideal blend between online and offline contacts

➸ how to best use them to build lasting and successful relationships.

👉 Healthcare in 2030 - why the world is round, again. By Jo Caudron

In his award-winning book ★ The World Is Round ★, Jo Caudron addresses different perfect storms in society and the challenges we are facing in the next decade.

He describes several ★ optimistic scenarios for 2030 ★ in different domains: climate, technology, work, living & housing, mobility, longevity, education and of course also (health)care. Many of these scenarios were accelerated into our lives as a result of the Covid pandemic.

In this presentation,

➸ Jo starts from these future scenarios and applies them to some key challenges in healthcare

➸ to create a 2030 vision of care in our society of tomorrow.

👉 From patient services to patient experience: how to create engagement through value by Christophe Jauquet

For many years, life science companies have been acknowledging that patients are empowered. But still, today, patients are not often considered as the primary stakeholder.

One of the key reasons is that it remains challenging to ★ build patient strategies that bring value ★.

Christophe Jauquet has 20+ years of experience in healthcare. For the past seven years, he has been inspiring life science companies in more than +25 countries on ★ Patient Centricity ★ and ★ Patient Experience ★. He has worked with 80% of the top 20 pharma companies in the world.

In this presentation,

➸ Christophe explains two complementary methods to create value for patients.

➸ Each technique is an opportunity to make your patient services more valuable.

➸ This talk will help you increase the engagement of your patients.