Most Booked Keynote Topics of 2025: What Event Choices Reveal About Organisational Priorities
- Anja Cappelle
- 3 hours ago
- 3 min read
What organisations choose to book reveals more than what they say they care about.
This overview shows the keynote topics that were most frequently booked throughout 2025. Consider it a concrete snapshot of where attention, urgency and investment converged. Booking data does not reflect trends in theory. It reflects decisions made with real budgets, real audiences and real strategic intent.
Some themes clearly dominate. Others surface more quietly. Together, they raise an important question: what do these choices reveal about the year behind us and the one ahead?
Artificial Intelligence Dominates the 2025 Agenda
The data is clear. Artificial Intelligence leads by a wide margin, accounting for nearly 30% of bookings.
This is not about curiosity anymore. AI is no longer treated as a distant innovation topic. Organisations are booking AI keynote speakers because they experience it as an operational reality. Leaders want clarity on implementation, governance, productivity impact and competitive positioning.
AI has moved from inspiration to execution.
Change, Future Trends and the Future of Work Remain Central
Following AI, we see strong demand for keynote topics such as:
These themes cluster around one core concern: how to navigate structural shifts that no longer feel abstract.
Organisations are not just exploring what might happen. They are asking how to respond. How to lead teams through uncertainty. How to adapt business models. How to maintain performance under pressure.
The popularity of these topics shows that transformation is no longer optional. It is continuous.
Geopolitics Enters the Business Conversation
Geopolitics appears as a smaller but telling signal in 2025 bookings.
This reflects a growing awareness that technology, talent strategy and corporate decision-making do not operate in isolation. Supply chains, regulation, global tensions and power dynamics increasingly shape business reality.
Given the current geopolitical climate, it is no surprise that demand for this topic is steadily increasing. What once felt distant now directly impacts strategic planning, investment decisions and long-term resilience.
While not yet a dominant keynote topic, geopolitics signals that organisations are widening their lens. Strategy now requires global awareness.
Leadership and Innovation Are No Longer Standalone Themes
Classic keynote topics such as:
remain present, but less dominant. This does not mean they have lost importance. On the contrary. What has changed is context.
Leadership is no longer booked as a standalone topic. It is expected to be embedded in AI transformation, digital strategy or large-scale change. Innovation is discussed in relation to technology disruption. Culture is framed within hybrid work and systemic shifts.
Organisations expect integrated narratives, not isolated expertise.
What This Booking Behaviour Tells Us About 2026
Booking behaviour is not neutral. It shows where urgency, investment and strategic anxiety meet.
The 2025 data suggests:
Less fascination with abstract future concepts
More demand for practical guidance
A need for speakers who connect technology, people and power
Greater appetite for coherence over hype
For 2026, the question is unlikely to be “What is trending?”The real question will be:
What does our audience urgently need help navigating?
Planning Your 2026 Event?
If you are curating an event programme for 2026, this data can serve as a useful mirror.
Not to copy what others booked. But to reflect on where your organisation truly stands.
At Speakersbase, we work with a curated, hand-picked selection of keynote speakers who connect AI, leadership, geopolitics, future trends and organisational change into coherent, relevant narratives.
We would be happy to support you with a non-binding proposal including a tailored selection of speakers and topics that best fit your event goals and audience needs.
Let’s design a programme that reflects not just what is popular, but what truly matters for your organisation’s next step.
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