About Wim

Wim Ballieu has always been involved in eating and doing business.
The butcher’s son and chef from West-Flanders already had a high-level catering company by the time he was 21. “When I was 29, I had a small midlife crisis. I realized that I missed the basics in cooking and doing KISS-business. So I sold my company and went back to my roots: started growing our own pigs on my grandparents farm, went back to my parents butchersstore & started making oven baked stuffed meatballs.” The result was Balls & Glory, the famous restaurant chain that serves those handmade meat and veggie balls. Five years later, Balls & Glory has branches all... Read more




Dutch, English, French


Back-to-basics Marketing, Concept Development In Foodservice, Content Marketing, Content Marketing Strategy, Customer Insights In Foodservice, Food, Food Culture

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