top of page
Hermina Van Coillie

Hermina Van Coillie, Dr. in psychology, is a motivation expert, keynote speaker, lecturer in several HRM postgraduate courses, author, senior consultant and business manager at Flourish

English, Dutch


Speaker, Workshops, Trainer, Coach, Consultant


HQ-motivation, Engagement, Trust, Psychological Safety



HR, company culture & leadership; Resilience & wellbeing


Hermina Van Coillie, Dr. in psychology, is a motivation expert, keynote speaker, lecturer in several HRM postgraduate courses, author, senior consultant and business manager at Flourish. In April 2021, she released her first book, co-written with Prof. Dr. Anja van den Broeck, Motivating Without Control. Getting started with self-determination theory in the workplace! Motivate Without Control - Die Keure.

Hermina is a much sought-after speaker, she has been giving keynotes, inspiration sessions, mas-terclasses, workshops and trainings for business leaders, HR directors, HR managers, executives, prevention advisors and she coaches teams and management committees for years.

Hermina uses a unique approach: She brings to life one of the most influential psycholo-gical theories of this century, scientifically founded, and at the same time directly applicable to everyone. And not only at work, but also at home or at the sports club., Her-mina surprises and moves her audience, not only by her charisma, authenticity and experti-se, but also by her new and useful insights. Because she did years of research herself, her story is solidly based. She is not a motivation guru, but a true know-it-all expert. And she does not overwhelm her audience with yet another theory in a row, but only awakens what is already present in everyone.

Her sessions are highly interactive, and she wakes up her audience with stimulating questions, funny and inspiring anecdotes, and recognizable situations. Equal whoever is in her audience, whether they are C-level or gardeners. Everyone feels the power and magic of this story. And everyone gets useful handles, to start working with immediately after the lecture. And count on them to do it!

High-quality motivation is not the end in itself, but the means by which you achieve top performance and blossom. With the right motivation you experience less stress, reduce the risk of burnout, concentrate better, feel better, in short, you become a 'high performer'.

She also links this 'high quality' motivation to numerous HR themes, such as burnout, well-being, leadership, time and location-independent working, absenteeism, performance management, work addiction, work-life balance, remuneration, hybrid working and aging.

Presentations and Topics

HR, company culture & leadership

HQ motivation

Lees verder

How do you ensure that your employees deliver top performance? And that they feel good and full of energy at work? In short, that your employees, customers and your entire organization blossom?

HR, company culture & leadership

How do you communicate deeply and with impact?

Lees verder

Speak the ABC language, and connect deeply with your employees.

Testimonials & References

Engagement, motivation ... and how is this linked to well being, performance and retention? Hermina succeeds in communicating recent scientific research in an insightful way. She provokes thought and provides tools to work with this using the ABC method. The great thing is that this can be used in very different target groups. Definitely something we want to explore further.

-- Ingrid Dierckx, HR director Supply Chain (plan, source, make and deliver) Belgium & the Netherlands, Johnson & Johnson

ABC sounds good. But the power of the terms goes much further. Making ABC a daily reality in your leadership practice is less obvious for some of us. With her powerful combination of scientific foundation and to-the-point examples, Hermina inspired the HR team to make our supportive leadership initiatives - and building a culture of trust - even more focused and meaningful.

-- Jan Van Acoleyen, Chief Human Resources Officer Proximus

Hermina is a driven and enthusiastic lady and speaks straight from the heart. With her passion for the ZDT, how motivation works, she easily takes the whole room with her. Her insights are scientifically based and supplemented with numerous examples from business, non-profit and her private life. Motivating your children in the right way is no easy task either. This makes her keynotes very recognizable, directly applicable and inspiring. Hermina makes sure that the ABC of motivation sticks and gives concrete tools that you yourself (as a manager, HR manager, mother or father) can get to work with.

-- Martine Van Camp, HR Country Lead HP Belgium

I was looking last-minute for a worthy speaker for a webinar around motivation so I ended up with Hermina. She exceeded my expectations. Her pragmatic and flexible approach made for a very well prepared presentation. Moreover, she delivered her science-based keynote in a very pleasant, professional manner. And all that in a short period of time. Hermina is highly recommended if you are looking for a specialist in motivation.

-- Toon Schouteden, Product Manager opleidingen bij Cevora

Hermina takes you as a listener into the world of research on human behavior in a playful and approachable way. Whether it is about motivation, communication or leadership, again and again she knows how to convey a number of findings from scientific research in a clear and accessible way to her audience. Larded with examples taken from life, as well as experiences from her personal life. She does not shy away from critical questions and reservations from her audience and succeeds in allowing everyone to find their own value through her connecting way of communicating.

-- Frank Vander Sijpe | Director HR Trends & Insights Securex

Request information

All our speakers are specialised in on-site and online events, from in-company talks, over enhanced webinars to special format interactive sessions!

speaker enquiry form
Pictures you can use to promote your event

Pictures by: 

bottom of page