After more than 20 years as commercial director in several international companies, Patrick decided to launch Social Seeder with his partners 6 years ago. The reason was that we all underestimate the gigantic power of word of mouth. Along the way, companies forgot how to really communicate with impact. It’s all about having relevant and authentic messages. Today, Social Seeder is helping over 250 organisations in their employee advocacy program, and whow…they have learned a lot; the failures, the quick wins, the do’s and don’ts on how to create an authentic footprint as an organization. Sharing these insights is Patrick's real passion.