Why and how to turn physical places into transformative spaces
More detailed information
Customer experiences like convenience and speed of delivery are the golden standard in many industries already. But these assets might no longer suffice to differentiate from competitors.
Take retail spaces for example: as ONLINE convenience grows, physical spaces from gyms to stores and hospitals need to up the ante and give customers new reasons to come down.
Reasons for favouring live medical consults over Zoom ones, or working out in the gym instead of the spare bedroom.
The answer? To make their visitors feel transformed into the person they aspire to be(come).
Christophe is a health expert working at the intersection of marketing, technology and customer-centricity. He spent a major part of his career as a business manager within the pharmaceutical business, during which he has been recognized with several innovation awards.
The past +7 years, he advised companies and brands from different types of industries on their health strategy. His expertise has been built up by working together with care institutions, physicians & patients, startups and corporations. This unique combination of healthcare knowledge and consumer insights have been bundled in his book called “Healthusiasm”, explaining why every business will be(come) a health business.
Health marketeer on a mission to make the world healthy & happy.