The Psychology of Change

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We believe change is difficult. But often we make it more difficult than it is. By understanding

how people deal with change, we can adapt our plans to the human psychology of change.


David is a former Chief HR Officer and Business Leader who understands the importance of the human side of strategy. He is convinced that by leveraging the human aspect of strategy from the first moment a strategy is designed, results will be better.

Humanization of strategy is not about pampering people. It's about making sure people are willing and able to perform sustainably and create value for all stakeholders.

Many strategies are ill-conceived and have flaws built into them from the beginning. David works with business leaders and management teams to design, optimize and execute strategies. Humanizing strategies leads to better performance and to thriving organizations.

David Ducheyne

Critical Thinker. Strategy Facilitator. Author. Speaker. People Expert.

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