The Privacy Revolution: A New Era of Customer Engagement in the Wake of Third-Party Cookies
The Role of Customer Data Platforms and How to translate this to your world
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The digital marketing landscape is undergoing a seismic shift, with the end of third-party cookies, the increasing focus on privacy by major tech players such as Apple, Google, and Meta, and the rise of innovative solutions like data clean rooms and customer data platforms.
Marketers must stay agile and adapt to these changes to thrive in this ever-evolving space.
This keynote session will help you navigate the privacy revolution and emerge as a trailblazer in the post-cookie world of digital marketing. It will build a bridge with the revolution and the technology needed to cope with it.
As third-party cookies become a thing of the past, marketers must now rely on new strategies and tools to reach their target audience effectively. We will show you tactics and strategies that have proven to work in real life
The importance of first-party data has grown, urging marketers to strengthen their relationships with customers and foster trust. The emergence of data clean rooms and customer data platforms offers promising alternatives, enabling secure data sharing and collaboration while maintaining privacy and compliance. We will navigate this forest of Martech together.
You will find out new ways to identify and engage with your audience
We will share examples of data monetization strategies in retail, banking and insurance
We will share examples of how to build an ecosystem and show you who’s done this before
We will walk through the ROI and economics of new technologies such as Customer Data Platforms and Data Clean Rooms
No, this is not another keynote speaker that talks Metaverse, Web3.0 nor is it about NFTs.
This is about future-proof but pragmatic data-driven approaches that work today. This is a talk Google, Facebook and your media agency will not want you to follow.
It's about becoming data-driven? How to mine data as the new gold as you manage the next wave of privacy revolutions beyond what the law is instructing us.
Want to find out how a major bike manufacturer created a hybrid ecosystem as they leveraged their digital dominance for the benefit of both their resellers and themselves?
And how about making a dress part of your attribution model? Filled with real-life examples that have shown their value and proven to work the sessions are filled with mechanics and tactics that are applicable across industries.
Prior to founding GrowthAgent, Renout was a founding employee of salesforce.com in Belgium over 13 years ago, and prior to that played a key leadership role in growing Dell both in Belgium and in EMEA.
Today Renout is the Managing Partner of GrowthAgent - the martech agency within Duvalunion.com, and the author of Obsessed - a best seller that touches upon the new paradigm Customer Data Platforms bring as a technology concept.
Renout van Hove
Multipotentialite, co-Author of #Obsessed - Founder of Growthagent.eu, finds himself comfortable at the intersection of Advertising, Data ecosystems, Privacy and Technology