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The pleasure of selling

Motivating sales professionals is a challenge!

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It has been proven that the positive impact of wages, bonuses and incentives is temporary, but what is the alternative?  The Pleasure of Selling' starts where classic incentivisation ends and brings the audience to the heart of the matter, intrinsic motivation. The Pleasure of Selling' is a voyage of discovery, where different sources of motivation are explored and tapped into. The result is salespeople who are visibly re-rounded and spread a positive vibe to internal and external customers!

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Jochen Roef (1979) is founder of Blinc Sales Institute, and founder/CEO of, both trend-setting companies in their market segment. Jochen is passionate about human resources, sales and HR. After obtaining his master's degree in psychology, he entered several sales positions, which nurtured his fascination for sales and human diversity. He co-developed the RIO method, a groud-breaking and super practical marketing- and sales methodology that creates hyperpersonalized customer experiences. Blinc Sales Institute has supported 300+ companies in up- and reskilling their salesforce to meet and exceed customer expectations. Blinc supports the commercial management and sales teams of KBC, Showpad and Puratos, among others. In addition, with Jochen creates pioneering AI applications that help HR departments worldwide to win the 'war for talent'.

Jochen Roef

Founder of future-shaping companies.
Mind of an alchemist, heart of a buddhist, gut of a samurai.

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