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The data driven company

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How little known Chinese fashion app Shein uses machine learning to radically transform fast fashion – and what every other company can learn from it.

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Keeping a keen eye on all digital trends, without being too fluffy or high level - that's Bart's strongest point.

He can direct you to the immediate implications and practical applications of all things digital.

You can call it digital marketing, digital transformation, or trend watching. He calls it "focus on today, with a view on tomorrow".

Bart De Waele

Expert digital marketing; crossroads of technology and marketing; CEO of agency Duke & Grace.

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