Riding the Data Wave
Unleash the Power of Data Clean Rooms to build your own Google Empire
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It is not the Metaverse that will dictate the coming decade, but how you can expand your digital universe beyond your company walls will make the difference. While many of us are still trying to figure out how to leverage a Customer Data Platform to leverage and activate 1st party data - the Data Clean Room is the next big wave to hit our Martech Stacks.
Data clean rooms are secure, privacy-compliant environments designed to facilitate the controlled sharing and processing of sensitive data between multiple parties. These virtual spaces allow advertisers, publishers, and other stakeholders to analyse and process data while adhering to privacy regulations and safeguarding user information. By providing a secure platform, data clean rooms enable organisations to extract valuable insights without compromising privacy.
Must attend keynote if you want really want to unleash the power of your data. Inspiring, but also bringing actionable insights on how to get started.
No, this is not another keynote speaker that talks Metaverse, Web3.0 nor is it about NFTs. This is about future-proof but pragmatic data-driven approaches that work today. This is a talk Google, Facebook and your media agency will not want you to follow. It's about becoming data-driven? How to mine data as the new gold as you manage the next wave of privacy revolutions beyond what the law is instructing us. Want to find out how a major bike manufacturer created a hybrid ecosystem as they leveraged their digital dominance for the benefit of both their resellers and themselves? And how about making a dress part of your attribution model? Filled with real-life examples that have shown their value and proven to work the sessions are filled with mechanics and tactics that are applicable across industries. Prior to founding GrowthAgent, Renout was a founding employee of salesforce.com in Belgium over 13 years ago, and prior to that played a key leadership role in growing Dell both in Belgium and in EMEA. Today Renout is the Managing Partner of GrowthAgent - the martech agency within Duvalunion.com, and the author of Obsessed - a best seller that touches upon the new paradigm Customer Data Platforms bring as a technology concept.
Renout van Hove
Multipotentialite, co-Author of #Obsessed - Founder of Growthagent.eu, finds himself comfortable at the intersection of Advertising, Data ecosystems, Privacy and Technology