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Understanding Consumers in Times of Crisis
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In times of uncertainty and rapid change, brands may be unsure if and how to integrate the voice of consumers into their decision making.
Whilst these unusual times call for unusual measures, the need to stay connected is ever present.
Consumer-centricity is key, now more than ever.
About
With 100 talks per year, Tom De Ruyck’s keynotes have inspired marketing and research professionals across the globe to future-proof their way of working. He has spoken in 45 countries and on 6 continents at major business, marketing, technology and consumer insights events. Next to being Managing Partner at InSites Consulting, Tom is a teaching Professor at different business schools in Europe.
He is co-author of 'The Consumer Consulting Board' and published over 80 white papers, articles in academic journals, business books and trade magazines. Tom was awarded for his work many times, amongst others by the American Marketing Association, ESOMAR and the CMO Council USA and Asia.
Tom De Ruyck
Tom’s talks will challenge your thinking and spark your view on the future of business & customer experience in this dynamic and high-tech world.