Intrapreneurship as a driver for company growth and employee engagement

Put the entrepreneurial spirit of your employees to work

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Motivate your employees to engage their inner intrapreneur and you'll seize the benefits. It fuels your results and leads to engaged and loyal employees.


Anja started working for digital agency The Reference 25 years ago, and became its Managing Director in 2007. Under Cappelle’s leadership, The Reference grew from 30 to 160 experts working in multidisciplinary teams from offices in Ghent, Antwerp and New York. She created a strong company culture, a dynamic agile collaboration style with long-term clients, and a management team that combines result-oriented thinking with multi-disciplined teamwork. Anja also played a key role in opening The Reference’s office in Manhattan in 2017, and the acquisition of US agency Karbyn.

After 25 years at The Reference, she now is managing partner at Speakersbase to share her sales & marketing skills and her vision on leadership.

Anja Cappelle

Digital pioneer with a passion for leadership, sales and intrapreneurship

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