Care for People

A prerequisite to attract and retain talent

More detailed information

Taking better care of your people is the 1st step in the Care Principles strategic framework of Isabel Verstraete.


All companies are hiring but find it hard to find & keep the brightest minds. 

Human resources needs an update as people demands have moved on. 

Topics of this keynote include:

  • How to build a company culture and real values that matter? 

  • How to connect and engage with your employees?

  • What can we learn from companies small and big? 


Isabel Verstraete worked both on the corporate side of the fence as on agency side in France, The Netherlands, and her home country Belgium. Her biggest driver in her job has always been the ability to help brands.

Since 2011 she runs her own strategy consultancy and has been leading strategic assignments in brand strategy, marketing, and product innovation.

During the pandemic, she wrote a book called ‘Does your brand care? Building a better world with the Care Principles.’ The Care Principles is a strategic framework that helps companies grow in a caring and sustainable way.

You can book Isabel as an inspirational keynote speaker or as a strategic sparring partner. The Care Principles strategic toolkit helps companies create a positive impact on people and planet.

Isabel Verstraete

Inspirational keynote speaker and strategic sparring partner for companies who want to grow their business but understand that they need to do that in a different way to remain relevant in this fast changing world.

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