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Building a Better Business Together

4 Characteristics of a Future Proof Organization

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Businesses are being confronted with a Transformation Tsunami. They need to be able to adapt constantly in order to survive rapid change. But is it enough to adapt to the next megatrend, to adopt the next-big-technology-thing and to slightly tweak your business model? Probably not… 

In order to be future-proof, we need to design organizations that are ready for change. In his new keynote talk, Tom will elaborate on how to create a culture of innovation and what the characteristics are of future-proof organizations.

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With 100 talks per year, Tom De Ruyck’s keynotes have inspired marketing and research professionals across the globe to future-proof their way of working. He has spoken in 45 countries and on 6 continents at major business, marketing, technology and consumer insights events. Next to being Managing Partner at InSites Consulting, Tom is a teaching Professor at different business schools in Europe.

He is co-author of 'The Consumer Consulting Board' and published over 80 white papers, articles in academic journals, business books and trade magazines. Tom was awarded for his work many times, amongst others by the American Marketing Association, ESOMAR and the CMO Council USA and Asia.

Tom De Ruyck

Tom’s talks will challenge your thinking and spark your view on the future of business & customer experience in this dynamic and high-tech world.

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