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Art to find your ikigai

Acting on your values and realising your purpose through contemporary art

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Contemporary art offers a reflection of what’s going on in contemporary society: trends, tensions, hopes, dreams and fears.

As an individual and as a business, art can help you to find out what makes you tick - what your beyond profit ambition is - in this ever changing world.

Moreover, the art on your walls, the sculptures in your house or office can be a fantastic daily reminder of your values and your purpose. It even may invite you to take action more and really live by them.

In this talk, Tom will inspire you around contemporary art, learn you how to use it as a tool to discover what gives you and your business meaning and how art can bring your values and purpose to life continuously.

This combined with practical tips on where to see art, how to start your collection (with limited budget) and a bunch of interesting and fun (personal) stories.

Little warning: expect to walk away from this talk as an art lover, as the art-virus is highly contagious!

Next to being a customer experience / consumer centricity advisor to global brands, a global speaker and a seasoned entrepreneur, Tom is also a contemporary art lover and collector. During his travels around the globe for business and keynote speeches, he used to spent most of his time-off in museums and at art festivals. From Sculptures by the Sea in Sydney, over standing in line for 3 hours on a Saturday morning in Washington DC to be able to see Yayoi Kusama’s Instafamous mirror rooms to discovering Ai Weiwei’s latest works in Helsinki.

All the way back to Belgium during the weekend, to walk around in Koen Van Mechelen’s Nature X Art parc Labiomista in Genk and to visit local galleries to discover young local artists.

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With 100 talks per year, Tom De Ruyck’s keynotes have inspired marketing and research professionals across the globe to future-proof their way of working. He has spoken in 45 countries and on 6 continents at major business, marketing, technology and consumer insights events. Next to being Managing Partner at InSites Consulting, Tom is a teaching Professor at different business schools in Europe.

He is co-author of 'The Consumer Consulting Board' and published over 80 white papers, articles in academic journals, business books and trade magazines. Tom was awarded for his work many times, amongst others by the American Marketing Association, ESOMAR and the CMO Council USA and Asia.

Tom De Ruyck

Tom’s talks will challenge your thinking and spark your view on the future of business & customer experience in this dynamic and high-tech world.

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