Independent consultant with deep domain expertise in brand positioning / repositioning, brand equity mapping, portfolio optimisation, brand architecture, consumer insights, category & market analysis and brand health / KPIs.
More than 14 years of experience in managing and delivering on strategic client responsibilities in the consumer insights and brand strategy space. Experience working in both Asia and Europe with significant exposure and involvement in global client engagements.
Deep understanding of the intricacies / challenges / complexities of managing global multi-functional teams, strong cross cultural understanding, in-depth... Read more
Branding, Advertising, Building Strong Brands, Business Strategy, Consumer Behavior, Market Research, Trendwatching
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