Richard Monturo has 25 years experience marketing some of the world’s most famous brands, as an advertising strategist, marketing consultant, and global marketing VP, on every continent. He's been an independent consultant based in the Netherlands since 2015. Among the topics Richard speaks on: brand turnarounds, automotive and mobility trends, emerging market insights, strategy and corporate culture, organizational silo-breaking, cross-cultural insights, and design in branding.
From 2010-2014, Richard was Vice President Global Marketing for Volvo Car Corporation, where he created the distinctive “Scandinavian Luxury” brand... Read more
Richard Monturo has 25 years experience marketing some of the world’s most famous brands, as an advertising strategist, marketing consultant, and global marketing VP, on every continent. He's been an independent consultant based in the Netherlands since 2015. Among the topics Richard speaks on: brand turnarounds, automotive and mobility trends, emerging market insights, strategy and corporate culture, organizational silo-breaking, cross-cultural insights, and design in branding.
From 2010-2014, Richard was Vice President Global Marketing for Volvo Car Corporation, where he created the distinctive “Scandinavian Luxury” brand redefinition that transformed the carmaker into a dynamic premium brand leader.
Prior Volvo, Richard travelled and researched creativity in pop culture in 42 cities in Brazil, Russia, India, and China for a book and consulting project called BRIC POP. He remains an expert on brands, entertainment properties and cultural phenomena in the four countries and other emerging markets.
Richard's background is in advertising planning, as chief strategist at the advertising agencies StrawberryFrog (now Amsterdam Worldwide) in Amsterdam, TBWA\Chiat\Day in Los Angeles, and Lowe & Partners in New York. The brands that Richard has successfully shaped include Absolut, Apple, McDonald’s, Sony, Mercedes-Benz, Michelin, Sprite, HSBC, Heineken, Volkswagen, Corona, Volvo, CONCACAF, and Lonely Planet.
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