As co-founder and CEO of influo, a Benelux influencer marketing platform, we've done a lot of research on influencer marketing.
At this point we love sharing our learnings for educational purposes.
Our research consisted of an in-depth analysis how content creators came to be, how they evolved and how they might evolve further on. We focussed on their role in the broader media landscape. Who they are, what they stand for, what they want, how they build up their audiences, how they fit in with the more traditional forms of media and how they feel about working with brands. For this is the crucial disruptive element compared to more... Read more
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Blogging, Content Marketing Strategy, Social Media Strategy, Influencer Marketing, Advertising, Communication, Marketing Communications
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