Jo Caudron

I've started my digital career somewhere in 1994. It was all a bit by accident that I discovered the internet and together with my brother and two friends, I created the first digital agency in Belgium. Now we are 25 years later and I can look back on a rich history of digital activities. Of some, I'm still very proud. Others were endeavours to forget quickly. Yet all of these entrepreneurial moves made me what I am today: privileged to be in this business for over two decades, getting to know so many interesting people.

I consider myself to be a transformation strategist. The good thing is that this profession doesn't really exist, so I don't have to live up to specific standards or conventions.

I'm passionate about change and how digital is impacting everything around us. For over a decade my company Duval Union Consulting has been helping all kinds of organisations, from Denmark to Dubai with the big question: how is digital changing our very essence? For companies, this basically means understanding how business models will change. Recently I've started thinking about how digital is impacting society as a whole. This was the driver to start writing my latest book, The World Is Round.

I'm a keynote speaker. One of my real passions is to talk to people, bringing the message of change and optimism across. I've been on hundreds of stages, in about every European country and beyond.

I'm an author. In the last decade I've (co-)written five books on different transformational topics, from dealing with social media, the future of the media industry, digital transformation and now my latest book De Wereld Is Rond (The World Is Round), about the transformation of society and how to plan for that.

I'm an advisor. Together with the Duval Union Consulting Team, I've been advising dozens of international companies in different industries: finance, media, retail, industrial, food, ... We have developed a methodology that helps you plan for transformation of your industry and society. If you want to know more about how we can help you change for the future ... Read less