About Jan

"People say what they think, but do what they feel. "

Fascination: “I look at subconscious behaviour the same way explorers look at maps of the world.”

Motivation: “Understanding human traits and behaviour enables you to communicate more effectively, make better choices, work better in teams, have better ideas and much more.”

Jan has worked for over 25 years as a Designer, Creative Director and Strategist in the communication industry. Here he learned what works and what doesn’t.
Modern customers are being bombarded with information and ignoring it has become a second nature to them. In an ever changing world only one... Read more




Dutch, English


Customer Centricity, Personas, Customer Understanding, Customer Centric Culture, Neuromarketing

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