About Florian

Florian studied Psychology and Economics at the Technical University in Darmstadt, at MIT, and at Harvard University. He devoted himself to research into behavioral economics and the psychology of pricing, which were also the subject of his doctorate. Starting his career as a strategy consultant at Booz, Allen & Hamilton 1996, he joined with two colleagues in founding Vocatus AG in Munich in 1999, a pricing research and consulting company that now employs about 80 consultants. In 2014 Vocatus was voted to be one of the world’s top 20 innovators in marketing research. In 2016 and 2017 Vocatus was voted “Best Consultant” by... Read more




English, German


Behavioral Pricing, Behavioral Selling, Market Research, Strategic Marketing, Predictably Irrational Customers

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