BAQMaR Conference 2016 feed

15 December 2016

18:45 → 18:55

Tom De Ruyck

Belgium   |  

Welcome to the Revolution Arena

Introduction to the conference.

View profile

18:55 → 19:30

Vincent F. Hendricks

Online bubbles and the downsides of social media

Besides champagne, bubbles are typically associated with situations in finance in which assets trade at prices far exceeding their fundamental value. Stock and real-estate may get overheated but the same goes for opinions on the web, social status and a whole range of other phenomena in science and society.

19:30 → 19:45

Maarten Verschuere

Belgium   |  

A perfect storm: when market research and data science meet

What happens when market research and data science meet? You get a perfect storm of intelligence where data about attitudes, behaviour and context merge into one single version of the truth. In this presentation, Maarten Verschuere shares his experience in blended research, demonstrates the added value of this approach and illustrates the future possibilities that will arise for any marketeer.  A story of creation, from the work of Michelangelo to AI bots and beyond.

View profile

20:15 → 20:30

Ludovic Depoortere

Virtual reality meets sensory research’

VR goggles first cropped up in the world of gaming, but are now quickly finding their way into other industries. We all know the importance of context and situation in sensory experiences and product testing.  In that field, Ludovic Depoortere is keep to demonstrate and tell your more about the usage of VR for smell and taste tests. Discover how virtual reality technology enables marketers to study consumers’ experience of products in real life, or close to real life situations and whether they could provide new insights as compared to more traditional approaches.              


20:30 → 20:45

Andrew Konya

United States   |  

Al and qualitative moderation and analysis

Traditional research forces a tradeoff between the statistical significance of quantitive research and the depth in understanding of qualitative research.  Ongoing developments in artificial intelligence are set to eliminated this tradeoff by automating the key pieces of the qualitative research process so that deep qualitative insights can be obtained on a statistically significant scale.  In this talk we will explore the approaches, algorithms and paradigms which are set to shape the future of qualitative market research.

View profile

20:45 → 21:00

Sam Wouters

Belgium   |  

Blockchain and the big data/market research industry

In a world where data is increasingly important but everything can be edited or hacked, how do we ensure data integrity? The blockchain enables us to decentralize control, to create an immutable record of events and to exchange information without a middleman. It offers incredible potential in our digital world to share and use real-time data in a decentralized way, as the Internet was meant to.

View profile

21:00 → 21:25

Daphne Fecheyr Lippens

Biomimicry: learning from nature for disruptive innovation

There are supposedly a trillion different species on earth, and we are the youngest. Sure, we can proudly call ourselves innovators, but what if we could become even better innovators by learning how our more experienced co-inhabitants solve daily challenges. What kind of marketing strategies do flamingoes employ? Or how do a colony of ants collaborate so effectively without the need of a boss? By learning from nature we can tap into a fascinating resource of successful strategies that already have been time-tested.

21:25 → 21:30

Annelies Van De Slijke

Conference closing





about

This year, we hold our 10th BAQMaR Conference. The world of marketing research and data analytics looks quite different after 10 years of revolution. Time to reflect on it.  Moreover, the question on the 15th of December will be: ‘What will our industry look like in 2026 – 10 years from now?’. So, celebrate the end of an era with us and look into the future together with your friends and peers…


Speakers

Vincent F. Hendricks

Ludovic Depoortere

Daphne Fecheyr Lippens

Annelies Van De Slijke