Currently based in Bangkok I have spent the last three decades in Asia Pacific leading strategy planning and in senior management roles with McCann , one of the world’s largest advertising and communication companies.
I joined McCann in 1986 in my native Sydney where I helped build the Strategic Planning function and subsequently since 1995 have been based in Bangkok, Hong Kong and Tokyo leading regional strategy and communication campaign development for clients including Coca-Cola , MasterCard, Mototola, Nestle, Cathay Pacific, Sunstar, Hitachi, Johnson&Johnson, Darlie and many others’
After a wonderful decade based in Tokyo we... Read more
Marketing, Storytelling, Market Research, Storytelling & Future Scenario Modeling, Brand Positioning, Brand Strategy, Social Media For Business
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