Dave McCaughan

Currently based in Bangkok I have spent the last three decades in Asia Pacific leading strategy planning and in senior management roles with McCann , one of the world’s largest advertising and communication companies.
I joined McCann in 1986 in my native Sydney where I helped build the Strategic Planning function and subsequently since 1995 have been based in Bangkok, Hong Kong and Tokyo leading regional strategy and communication campaign development for clients including Coca-Cola , MasterCard, Mototola, Nestle, Cathay Pacific, Sunstar, Hitachi, Johnson&Johnson, Darlie and many others’
After a wonderful decade based in Tokyo we returned to Hong Kong in early 2014 but I remain a constant visitor to and commentator on marketing in Japan.
I have an extensive history of working on the implications of media changes, how society is influenced by and influences them. Amazingly still seen as an Asian thought leader on youth marketing ( despite the hair) I have also been leading key initiatives into the aging markets of Asia.
For some reason I have been asked to talk at over 500 conferences globally and have in the past been a regular columnist for Advertising Age, Japan Close-Up and others. I am a board member and contributor for ESOMAR’s Research World, i was the guest editor of Research World Connect in 2015-16, a columnist for The Tokyo American Club's InTouch magazine.
In April 2015 I initiated BIBLIOSEXUAL , which brings together my long term passion for understanding the interaction of people and media with brands and stories. Hate the word consultancy so let's call it a source of advice for all bibliosexuals who you could describe as “someone who understands the relationship between form and content and that for different people one may be more relevant than the other”. ... there are other explanations as well and I will be glad to tell that story any time.
In 2016 I also started Ai.agency a virtual collective of marketing strategists using AI based tools like SignificanceSystems to help companies and brands understand the narratives that are affecting them, them can utilise and how to track them and build strategies around them
in 2017 I also co-founded Marketing Futures in Bangladesh, a training and consulting group helping companies in fast growing markets understand and reach international best practice
Starting in 2016 I began co-hosting MR Realities .. a series of free one hour audio podcast with some of the worlds leading thinkers and practioners around market research and marketing
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