- HEALTHUSIASM - Making customers healthy & happy -
"With HEALTHUSIASM, Christophe carefully dissects & structures new consumer expectations that arise from digital disruption."
Digital disruption has radically changed the way customer expectations are being met. What once was amazing has now become expected. When basic needs of people are increasingly being met, Maslow claims that people turn to self-actualization: People want to become the better version of themselves. This is visible around us when looking at the many people who actively manage their health. They do not only want to get healthiest when being sick but happiest when... Read more
Dutch, English, French
Health Consumers, Healthcare, Digital Health, Digital Transformation, Digital Disruption, Health, Marketing
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